Do you know how many leads your website is generating for you?
Are you actively monitoring site traffic, where the traffic is coming from, and how long they are spending on your pages?
Do you know what your visitor to customer conversion ratio is?
If you didn’t know the answers to these questions, you’re not alone. Many companies have websites made but never optimize them, or monitor their performance. Your website is one of your strongest marketing tools if you use it effectively.
Is your website making you money?
Inbound marketing uses online media to drive traffic to your website. Your content is then optimized to convert the visitors into sales opportunities. We work with you or your marketing team and develop strategies to create relationships between you and your customers.
When developing an inbound marketing plan we look at:
- Website design
- Marketing strategy
- Search engine optimization (SEO)
- Lead conversion
- Content marketing (blogging, ebooks, social media, videos, photos)
Social media provides brands with a way to get real, inexpensive, and candid customer feedback.
You used to have to pay big dollars in focus groups and customer surveys to get feedback in the past. We use social media to build a community with you and your customers. We create strategies to encourage brand advocates in your customers. We establish your social media channels as a method for you to provide customer service, and teach your customers that you’re actually listening to them online. Once you have an established presence, your customers will start offering you their honest feedback for free (they also love recommending companies that give them great service too).
We work with your team to develop strategy for:
- Blogging topics
- Social media community management
- Content creation
- Lead nurturing
- Email newsletters
- Copywriting – using effective language to create interest and encourage visitors to take action.
We maintain regular contact with you and the key people in your business to collaborate our efforts, communicate progress, and train you to use the tools.