Some call themselves social media experts, we shy away from those words because we feel that “media” doesn’t accurately represent what social media is all about (also, the word expert should be assigned to us by our clients, we don’t have the right to give it to ourselves!).
Too many brands that create a Facebook page, open a twitter account, or start a blog do so just to push their message. Push marketing has been effective on radio, television, newspapers, and outdoor media, but it’s been ruined because it’s so oversaturated. People are bombarded with thousands of advertisements every day, and everyone is competing for the consumer’s attention. It’s almost impossible to break through the noise in today’s world of push marketing.
Social media is about building a community, being human, listening, and conversing. Effective social media marketing uses pull tactics instead of push. It’s the first platform ever where we have the opportunity to hear what our customers think instead of just guessing. Think of it like a focus group, or customer survey that they don’t know they’re taking. Of course a bit of talking is necessary, and it’s our job to choose when to talk and what to say, or to help train your staff.
We don’t sell our services here in a “tweet per day” or “number of followers” method like many of our competitors. We look for meaningful ways to quantify social media success for your industry. We believe in trying many methods to find the best, and we don’t settle for good enough. Each community is different and needs to be handled in a different way, our job is to identify what works and what doesn’t. If you don’t have a community yet, don’t worry we can help you to build one.
Many clients choose to let us handle their Online Community presence for them. If this is a service that fits your organization you can expect us to:
- Work with you to develop social campaigns that integrate with your organizations marketing strategy
- Regularly communicate results which correlate with your objectives
- Contribute to the creation of a strategy with the intention of putting your organization and our team in the best possible position to succeed
- Continually analyze data and analytics to evaluate the success of the current strategy
- Make an effort to understand how your organization thinks and talks, so that we can seamlessly integrate with your identity when we communicate with your community online
For some companies it makes more sense to outsource their social media and online marketing presence because they’re simply too busy to manage another employee or department, or because they don’t have the budget to hire someone devoted to that position.
If you understand how important it is to start caring about your online image, but you’re overwhelmed with everything else involved in running your business as it is, we can help.